This policy is now available from the Policy Library at: http://policy.iastate.edu/policy/construction/

Policy Statement
All university units will follow University Identity Program guidelines. The guidelines are available on the university website http://www.marketing.iastate.edu/identity/.

Reason for the policy
The University has invested in and conducted constituent research that has determined the development of Iowa State University's Identity Program. A coordinated, unified, and consistent identity program ensures the professional presentation of Iowa State to the community and communicates the University's strengths.

Contacts regarding this policy
Office of University Marketing
1028 Communications Building
294-9624
cacuste@iastate.edu
mlander@iastate.edu

Policy Statement
All university documents will include only approved Iowa State University logos and graphics. The Iowa State University nameplate and its configurations, logos, and graphics, detailed in the visual identity guidelines are the only approved graphic identification for the university and its units. The university identity program does not allow for the generation and use of unique logos and symbols by individual departments, units, programs, centers, or affiliates. Trademark licensing guidelines may be used on wearing apparel, gifts, and items for re-sale.

Reason for the policy
Development of alternative graphic elements detracts from and compromises the university's image as an educational institution with a unified mission. In addition, trademark licensing and legal factors impact the usage of graphic elements.

Contacts regarding this policy
Office of University Marketing
1028 Communications Building
294-9624
cacuste@iastate.edu
mlander@iastate.edu

Policy Statement
University units will coordinate and develop materials with the Office of University Marketing for projects that impact external and internal audiences. Marketing materials include but are not limited to publications, signage, stationary, promotional items, electronic media, presentation materials, invitations, posters, banners, and displays. External audiences include prospective students, prospective faculty and staff, parents, alumni, public and private supporters and the general public. Internal marketing materials target current students, faculty, and staff. This process includes communication planning, materials development, production, and evaluation.

Reason for the policy
The Office of University Marketing is the university's central marketing communication unit and has unique and specialized expertise in this area. The office conducts strategic communicating planning to integrate university-wide messages and activities. The office is the university's central resource for marketing services, such as research, copy writing, design, photography, and production. The office also operates as a "checks and balances" unit to ensure factual accuracy, editorial and stylistic accuracy, and adherence to legal requirements for state institutions.

Contacts regarding this policy
Office of University Marketing
1028 Communications Building
294-9624
cacuste@iastate.edu
mlander@iastate.edu

Policy Statement
University units will coordinate and develop marketing and promotional campaigns through the Office of University Marketing. All university units will work with the Office of University Marketing to plan, design, develop, and integrate promotional and educational campaigns. These campaigns promote programs, products, and services to university audiences.

Reason for the policy
The Office of University Marketing is charged with developing all communication campaigns within the context of Iowa State University's strategic goals and mission. This ensures that all campaigns incorporate common themes and messages, and consistent and accurate information.

Contacts regarding this policy
Office of University Marketing
1028 Communications Building
294-9624
cacuste@iastate.edu
mlander@iastate.edu

Policy Statement
The Office of University Marketing develops all university-related advertising strategies, produces the advertisements, and approves their placement.

The Office of University Marketing oversees all promotional and recruitment advertising in the following media: print (display ads), radio, electronic, and television.

Reason for the policy
The Office of University Marketing is responsible for integrating university messages and a consistent identity in all advertisements. This office also ensures that all display and electronic advertisements incorporate those contractual and legal obligations that bind state institutions. This office has expertise in advertising strategy, design, and ad placement, ensuring that the university receives the best possible awareness for the price.

Contacts regarding this policy
Office of University Marketing
1028 Communications Building
294-9624
cacuste@iastate.edu
mlander@iastate.edu

Policy Statement
External market research, including university and unit image assessments, public awareness, program, product and service assessments, and communication analyses and reviews will be coordinated and disseminated through the Office of University Marketing.

Reason for the policy
The Office of University Marketing is responsible for building university-wide strategic positioning plans impacted by analyses of constituent research. By coordinating all marketing research projects, the office ensures that efforts are not duplicated and that the scope of each project and its methodologies are well defined. The office also provides expertise in contracting with professional research firms for specific types of projects.

Contacts regarding this policy
Office of University Marketing
1028 Communications Building
294-9624
cacuste@iastate.edu
mlander@iastate.edu